Each year, companies spend
one to three percent of
their total operating budget
— an average of $6.3
million each — on creation,
production and distribution
of print communications.
Source: InfoTrends, The True Cost
of Business Communications
In today’s hurry-up business environment, you need a ready supply of relevant
print materials for customers, vendors, dealers and others who contribute to
your business success. You also need to wring the most value out of every
dollar of your budget.
A surprising number of businesses – especially large enterprises – have little,
if any, visibility into their commercial print spend. How many of a given piece
should you print so that you don’t run out or waste money on materials
you won’t use? When should you reorder to avoid rush reprint charges or
backorders? What’s the most cost-effective way to print the pieces in your
How This Affects You
What if you could:
- Gain unique insights into your production costs and
allocations to get better returns on what you spend?
- Streamline procurement and production to significantly reduce
turnaround and consistently realize cost savings of 10% to 20%?
- Ensure the highest quality and timely delivery on every print order?
- Have a single point of contact for all your print production,
promotion, fulfillment and distribution?
Print Management Overview
We begin by reviewing your historical print purchases and current costs to
establish a baseline. Next, we analyze your business requirements, challenges,
goals and current production processes. Finally, we develop recommendations
for the most appropriate equipment, most efficient processes and best
suppliers for the project at hand.
Offset Printing: Most cost-effective for long production runs of static
materials in color or black and white, as well as preprinted color ‘shells’ that
can be customized, as needed, using digital overprinting.
Digital Printing: Most cost-effective for production runs of 5,000 or less,
whether color or black and white. The right choice for targeted or highly
personalized pieces using variable data, images or text. Also effective for ondemand
or just-in-time printing of seasonal materials, pieces that update or
change frequently, or when offset stock is depleted, thereby avoiding rush reprint charges and backorders.
eCustomize:Available through Iron Mountain’s GroupTrak™ web-based
content creation, production and ordering system, this design-on-demand tool
lets users create targeted, personalized materials quickly and easily from their
desktop or laptop. Your preapproved templates will maintain brand standards,
while built-in rules ensure that users can access and modify only the
information appropriate for their job function, level, sales territory, products
or other criteria set by management. Iron Mountain digitally prints and ships
the finished product in the quantity ordered.
Benefits Of Print
- End-to-end management, including
creative support, customization,
inventory management and logistics.
- Cost savings, derived both from
contractual agreements with our print
partners and through our in-depth
analysis of your usage patterns,
material shelf life and related costs
to identify ideal quantities and the
best production method for each job.
- Faster time to market, because our
fulfillment management system
tracks your inventory and usage data
to accurately project ideal reorder
points and quantities, so materials
are always in stock when needed.
- Increased sales opportunities. Prompt
fulfillment increases response rates.
By consolidating print management
and fulfillment, we get your materials
to prospects faster, while your product
or service is still fresh in their minds.
- Increased staff productivity.
Outsourcing print management
frees valuable staff time to focus
on revenue producing activities.
- Accountability and control. Iron
Mountain’s Total Print Management
solution provides one point of contact
and control for all of your print
production and fulfillment needs.
You get the quality you demand, on
time and at a competitive price.
Take Control Of
Your Print Spend
Total Print Management is Iron Mountain
Fulfillment Services’ turnkey solution
for start-to-finish print procurement,
production, warehousing and fulfillment.
Total Print Management utilizes both
offset print procurement from our
network of high quality commercial
printers across the country, or your
current offset suppliers, locking in
contractual savings to ensure that you
get the best price available. We can also
tap our own in-house digital printing
capabilities, as appropriate for any given
piece or purpose.
Through analysis, work flow realignment
and efficient management of print
production, we help customers spend
less on print, storage, insurance,
transportation and related costs, while
delivering materials that help improve
response rates and return-on-investment.