Iron Mountain, making marketing simpler, click here to learn more and download your free eBook on how to optimize your print and fulfillment program.

If your company is like most, 20% or more of your marketing and fulfillment budget is tied up in print with dozens—maybe even hundreds—of different pieces in inventory, typically you’ll destroy a portion of that inventory because it’s obsolete. Or maybe you’ll continue using your outdated materials so they don’t go to waste.

But doing so puts your brand at risk—and could possibly lead to regulatory fines. Although print marketing is important to your business, your competitors are already using digital strategies to get their messages out. You’d like to add digital channels to your marketing programs too, but you simply don’t have the budget. Reducing what you spend on print can broaden your marketing horizons and help you operate more efficiently.

But to do so, you need accurate details and visibility into your current print and fulfillment programs—reported in ways that make sense for your business.

Enabling you to:

  • Make well-informed decisions based on trusted data.
  • Print only what you need, when you need it.
  • And put your savings to work in other revenue-generating activities.

In short—you can become a marketing rock star. And Iron Mountain can help.

Our comprehensive, scalable suite of services and tools support your marketing goals—and ensure that you’re always in compliance with brand standards and regulations. We assess and optimize your marketing and fulfillment programs’ efficiency and effectiveness. We help in integrating and streamlining production processes and workflows—so your messages get to market faster than your competition. We make your print and fulfillment programs smarter, faster, leaner and more productive. So you can focus your marketing efforts on delivering meaningful consumer experiences across the board.


Is Your Fulfillment Company Part of the Problem or the Solution?
Is Your Fulfillment Company Part of the Problem or the Solution?

Topics: Cloud Backup | Marketing Fulfillment: Best Practices

When you think about all the things that can disrupt your business operations, you probably think of hurricanes, floods, earthquakes, fires, power outages and computer malfunctions. Companies should be concerned about such events, given the enormous losses left in the wake of disasters like Hurricane Katrina in 2005, and – more recently – 1,000-year floods in Tennessee, Kentucky and Mississippi; several blizzards along the Atlantic coast; and the annual outbreak of wildfires in California and Arizona.