Find Gaps in Fulfillment and Build Your Bottom Line

Topics: Marketing Fulfillment: Best Practices

It's what's called a "happy problem" gone awry: Sales staff, the press and enthusiastic stock holders are all clamoring for brochures. But marketing materials are running low and sales staff is unable to respond to all the new leads.

An audit of your marketing fulfillment process could have pinpointed these gaps long before they turned into a dilemma that now could cost you money and threaten your firm's carefully built reputation. If you currently outsource your fulfillment program, an audit may prompt you to switch to a partner that better meets your needs.

Identifying Blind Spots in Your Marketing Fulfillment Program

Your supply chain has many links, some that you may not know about until problems crop up. It's a lot to stay on top of, and you can't afford to wait for data reports when the marketing plan must be adjusted ASAP.

Feedback from a fulfillment audit can tell you where you're likely to have problems instead of being caught unaware when you're neck-deep in your campaign.

Partnering with a fulfillment expert provides built-in risk repellent, an ally who helps you discover potential problems before they affect your bottom line. You can get up-to-the-minute reports on inventory, delivery and every other step in the marketing fulfillment supply chain—all with a keystroke.

Real-Time: It Really Helps

Retailers, manufacturers and service providers who were surveyed in a Global Supply Chain Institute research project on global supply chain management said they needed these "real-time" updates to make critical business decisions. Instant data is important because it allows you to refine your ordering process.

A fulfillment expert can personalize your system to link brochures and other materials if you want them to be ordered together. If your warehouse does only full-box fulfillment, an expert can set you up with single-item ordering. Leads from trade shows can be entered into a tracking system that combines them with existing customer lists, so there's no more lag time in following up.

Best of all, you don't have to expend energy making calls and waiting on emails to make sure your marketing fulfillment process is running smoothly.

So, What's Your Worry Quotient?

Are you getting feedback on your fulfillment process in time to optimize profits? Ask yourself some critical questions.

Question #1:

Do we know when we have too much—or too little—inventory in time to adjust ordering?

Question #2:

Do we have electronic alternatives when paper inventory is exhausted?

Question #3:

Is ordering handled online? And are safeguards in place to control who is entering orders?

Question #4:

Is compliance built into our supply chain?

Question #5:

If a data breach or another data disruption occurs, will we be alerted promptly? What about our customers?

The optimal fulfillment management system ensures that your supply chain is:

  • Visible. It monitors orders from the manufacturer to the warehouse, sales team or customer.
  • Flexible. The system alerts you to problems so you can make adjustments without incurring a large expense.
  • Collaborative. Every partner in the chain will work from the same script, helping to pinpoint risks and avoid disruptions.
  • Structured. The system seamlessly incorporates company policies into fulfillment. Automatic reports confirm the handling of legal and other compliance issues.

Choose a fulfillment system that assesses risk proactively, provides instant production and distribution feedback, and understands how to scale design and delivery to your expectations. When you're equipped with trusted supply chain reporting, you'll greatly enhance your firm's fulfillment process, both eliminating marketing surprises and staying ahead of customer expectations.

Do you have questions about fulfillment service? Read additional Knowledge Center stories on this subject, or contact Iron Mountain's Fulfillment Services team. You'll be connected with a knowledgeable product and services specialist who can address your specific challenges.


Is Your Fulfillment Company Part of the Problem or the Solution?
Is Your Fulfillment Company Part of the Problem or the Solution?

Topics: Cloud Backup | Marketing Fulfillment: Best Practices

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